Destinations and Tourist Establishments
It is a tourist representation and marketing company belonging to Abax Travel Groupwhich acts as a link between destinations or tourist establishments that seek to increase their presence and visibility in Latin America, especially in Argentina, Brazil, Uruguay, Paraguay and Chile.
Abax Reps offers
Integral service of Sales and Marketing actions, strategically developed to position itself in different segments of the market, such as: Tour Operators, Luxury Travel Agencies, Incentive Travel Agencies, Corporate Agencies, Direct Public and Press.
Some of the actions we develop are
- TURISTIC MARKETING
- PRESS AND COMMUNICATION
We organize and make presentations of destinations, products, and tourism services for the trade of the sector that are part of the tourism marketing system. The implementation is carried out through the use of new technologies, personalized visits, or in the form of breakfasts and work lunches, depending on the needs of our represented.
PRESS AND COMMUNICATION
Journalistic Production and Writing
We prepare and draft communications and / or newsletters of the different events that arise in the destinations and companies we represent, such as events, institutional actions, description of products or services, among others.
Distribution of Communications
We have a base of our own as well as specialized and general journalists, to whom we send communications, reports and reports.
We manage journalistic notes on tourist destinations, products, and services, in different specialized media and of general interest.
Relations with the Press
We are in charge of maintaining an excellent link with those responsible for media, editors, and journalists, through personalized meetings, work breakfasts, sending of presents, among other actions.
We design on-line support so that journalists and editors can access the press kit of our clients, with informative texts, photographs, specifications, etc.
According to the communication needs and the budget of our clients, we carry out a media planning to invite the press trip.
We collaborate in the preparation of the trip itinerary, activities, and the necessary assistance for journalists.
We prepare monthly documents with the publications surveyed so that they can be checked by the clients.
According to the target audience of interest and the available budget, our team is responsible for advising the client on the potential means to use and how to distribute and optimize resources, to achieve the greatest possible advertising impact.
Means and Rates
We present an analysis of the selected media, their characteristics, and the public they reach. In addition, we manage and negotiate advertising rates directly or indirectly.
We manage the spaces contracted so that they produce the highest possible added value and boost the performance of the advertising guideline.
All new news, product launches or services are immediately replicated in the most used social networks, such as Twitter, Facebook, Linkedin, as well as being disseminated in blogs, forums, and through the use of RSS.
We periodically send newsletters with updated information, offers and launches to our database, carefully segmented by geographical markets and consumption patterns.
We design on-line catalogs about destinations and their services, so they can be downloaded instantly, with extensive information, details and features of interest for tourism marketing.
We develop the necessary tools to implement training for the tourism sector, regardless of geographical distances or regions.
Address Av Corrientes 524 12th Floor. Buenos Aires. Argentina. * Phone: +54 11 50318000 * Email: firstname.lastname@example.org