Destinations & Hotels
AbaxReps is a dynamic Representations and Tourist Marketing Company which acts as a link between destinations and hotels aiming to gain visibility and presence in specific segments and markets such as the US, Israel and Latin America, with special focus in the Southern Cone (Argentina, Brazil, Chile, Uruguay), optimizing resources and considerably reducing the costs of promotion.
abax reps offers
AbaxReps offers an integral service of Sales & Marketing actions, strategically developed to help its clients gain visibility in various target markets such as Tour Operators, Luxury Travel Agencies, Incentive Houses, Corporate Agencies, directly to the public and to the press.
Some of the actions we organize:
- TOURIST MARKETING
- PRESS & COMMUNICATION
- EMARKETING & SOCIAL MEDIA
We organize and launch presentations about destinations, products and tourist services for the tourism trade. The implementation of such actions is done through the use of new technologies, sales calls, working breakfasts and workshops.
PRESS & COMMUNICATIONS
Press Production and Writing
We design and write newsletters for the hotels and destinations we represent, highlighting novelties, events and institutional actions, launch of new products or services.
We hold a base of contacts in the media, including influential and specialized journalists, to whom we permanent send diverse communications, news and press releases.
We manage press releases about tourist destinations, products and services in a range of both general and specialized media.
We keep excellent links with key people in the media, editors and journalists through personal encounters, breakfast meetings, presentations and other actions.
We design online support so that journalists and editors can access our clients press kit with informative texts, photography and specifications.
According to the communications needs and budget of our clients, we analyze carefully the media to be invited to each press trip.
We help coordinate and design the itineraries, activities and assistance of journalists during the press trips.
We release monthly reports with the targeted publications so they can be checked by our clients.
We give the necessary advice about the potential means of advertising available as well as the distribution and optimization of the resources, to achieve the best possible advertising impact.
Media and prices
We present a report about the selected media, its profile and reach, and we negotiate the best advertising prices.
We administer the contracted space to make them generate the best value and get the highest performance of the advertising campaign.
EMARKETING & SOCIAL MEDIA
Every news, product or service launched gets replicated in the different and most popular social media like Instagram, Twitter, Facebook and Linkedin as well as its diffusion in blogs and forums.
We send regular newsletters with updated information, offers and the launch of new services to our extensive data base.
We design online catalogs about destinations and its services, so they can be downloaded instantly, with wide information, details and characteristics for tourist commercialization.
We develop the necessary tools to implement training for the travel industry, regardless the distances and geographic regions.
Tel: +54 11 50318000
Buenos Aires – Chicago – Tel Aviv – Madrid